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That same month, Netflix entered into an exclusive development deal with Shonda Rhimes and non gamstop casino her production company Shondaland. In April 2016, Hastings stated that the company planned to expand its in-house, Los Angeles-based Netflix Studios to grow its output; Hastings ruled out any potential acquisitions of existing studios. In January 2016, at the Consumer Electronics Show, Netflix announced a major international expansion of its service into 130 additional countries, making it available worldwide except in China, Syria, North Korea, Kosovo, and Crimea.

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The animated musical KPop Demon Hunters (2025) became Netflix’s most popular film of all time later that month. Through this agreement, Netflix will stream all 47 games of the 2026 World Baseball Classic live and on-demand for its users in Japan. In August 2025, Netflix announced an exclusivity deal to stream the World Baseball Classic in Japan starting in 2026.

• The agreement also includes a first-look deal for any future direct-to-streaming films being produced by Sony Pictures, with Netflix required to commit to a minimum number of them.
• The cost for streaming would be $7.99 per month, while DVD rental would start at the same price.
• Patino’s first project under the deal is a series adaptation of Image Comics’ Nocterra.

In 2026, Netflix began to premiere its own original podcasts, including The Pete Davidson Show, The White House with Michael Irvin, Allegedly with Ellison Barber, Shut Up Evan with Evan Ross Katz, We’re Back! On February 26, 2026, WBD agreed to be acquired by Paramount Skydance for $31 per-share, valuing the company at $111 billion. In November 2024, Netflix announced it would discontinue further work on interactive specials and remove all but four of them from the platform, citing a desire to focus on “technological efforts in other areas”. The spaces would feature retail shops, restaurants, and other interactive experiences related to Netflix Original content, building upon other “pop-up” initiatives to promote individual programs.

OITNB would premiere in July 2013; Netflix stated that OITNB had been its most-watched original series so far, with all of them having “an audience comparable with successful shows on cable and broadcast TV.” Notably departing from the traditional broadcast television model of weekly episode premieres, Netflix chose to release the entire first season on February 8 of the same year. Customers’ tendency to binge watch many episodes without stopping caused it to release all 13 episodes of the show’s first season at the same time. In March, it made a straight-to-series order from MRC for the political drama House of Cards, led by Kevin Spacey, outbidding American cable networks. Animation, and Adult Swim content, as well as TNT’s Dallas, beginning in March 2013.

Transition to streaming services (2007–

The agreement also includes a first-look deal for any future direct-to-streaming films being produced by Sony Pictures, with Netflix required to commit to a minimum number of them. Harry and Meghan agreed to a multi-year deal promising to create TV shows, films, and children’s content as part of their commitment to stepping away from the duties of the royal family. Other new projects planned under the team-up include a music project featuring Squidward Tentacles from the animated television series SpongeBob SquarePants, and films based on The Loud House and Rise of the Teenage Mutant Ninja Turtles. In November 2019, Netflix and Nickelodeon entered into a multi-year agreement to produce several original animated feature films and television series based on Nickelodeon’s library of characters. In May 2019, Netflix contracted with Dark Horse Entertainment to make television series and films based on comics from Dark Horse Comics.

Netflix stated that the redesign was meant to allow users to “have an easier time figuring out if a title is right for them”, and be more reflective of new types of content offerings such as sports and other live events. In May 2025, Netflix announced a redesign of its home screen for the first time since 2013, which has a simplified appearance with more prominent metadata, and replaces the sidebar menu with a streamlined section of tabs along the top of the screen. The games both averaged over 30 million global viewers and became the two most-streamed NFL games in American history, while simultaneously creating Netflix’s most-watched Christmas Day ever in the US. In December 2024, FIFA announced that Netflix would be the exclusive American broadcaster of the 2027 and 2031 FIFA Women’s World Cup, in what was deemed the platform’s most significant push into sports content.

Analysts believed that Netflix’s purchase of the film helped to make the film instantly profitable for Paramount compared to a more traditional theatrical release, while Netflix benefited from the surprise reveal. In February 2018, Netflix acquired the rights to The Cloverfield Paradox (2018) from Paramount Pictures for $50 million and launched it on February 4, 2018, shortly after airing its first trailer during Super Bowl LII. In October 2017, Netflix introduced the “Skip Intro” feature, which allows customers to skip the intros to shows on its platform through a variety of techniques including manual reviewing, audio tagging, and machine learning. In October 2017, Netflix iterated a goal of having half of its library consist of original content by 2019, announcing a plan to invest $8 billion on original content in 2018. In September 2017, Netflix announced it would offer its low-broadband mobile technology to airlines to provide better in-flight Wi-Fi so passengers could watch movies on Netflix while on planes. In August 2017, Netflix acquired Millarworld, the creator-owned publishing company of comic book writer Mark Millar.